His Story

In 2015 while munching over a sandwich purchased from a local confectionery shop a thought arises, can this sandwich be improved in goodness : food quality, packing and yet have a better and pocket friendly price ?

The answer was Sure !

Well this is where the birth of "house born" brand Dezichef, came into being. The focus was to work on "demand", keeping inventory and consumables levels as low as possible, thereby reducing cost and keeping up food freshness. Stock out was becoming a daily exclamation !

Since then with highs and lows to being on the verge of closure, we have learnt and continue to improve self and systems. With a "Direct to Kitchen" approach we pinned down manufactures and producers with food legacies and made them available "Direct to Consumers".

That's not it as a customer you also don't pay for any additional costs : like distributors margin, resellers margin, additional indirect logistic costs, or for that matter fancy advertisement and endorsement cost. All these costs are saved and the benefit is passed to the consumer.

Dezichef, a food brand that's high on goodness and low on prices.

We brings food legacies direct to you at a click !